Privacy Policy
Last updated: 3 June 2026
This policy explains how Ritchie Business Intelligence Ltd (trading as Ritchie BI; “we”, “us”, “our”) collects and uses your personal data when you use the Operational Clarity Assessment. We are the data controller for this information.
Information we collect
When you complete the assessment, we collect:
- Your name and work email address (required), and phone number (optional).
- Your responses: the 12 statement ratings, the three qualifier answers (your role, 90-day priority and best-fit solution) and any free-text note you choose to add.
- The results generated from your answers (your dimension and overall scores and the diagnostic summary) and the date and time of submission.
We do not intentionally collect special-category (sensitive) data — please don’t include sensitive personal information in the free-text note.
How we use your data, and our lawful bases
- To generate and send you your assessment results and clarity profile — to provide the service you requested (steps taken at your request / our legitimate interest in delivering it).
- To follow up with you about your results and to contact you about relevant products and services (sales outreach) — our legitimate interest in developing our business, and your consent where required.
- To improve the accuracy of our industry benchmark and the assessment — our legitimate interest; data used for this purpose is aggregated.
Where your data is stored
Submissions are stored as data files in Cloudflare R2 object storage, operated by Cloudflare, Inc. as our processor, and our site is served via Cloudflare. We do not sell your data or share it with any third party for their own marketing, and there is no third-party sharing beyond this storage.
International transfers
Cloudflare may process or store data outside the UK/EEA. Where that happens, the transfer is protected by appropriate safeguards, such as the UK International Data Transfer Agreement or EU Standard Contractual Clauses.
Cookies and tracking
This assessment does not use cookies, analytics or advertising/tracking technologies, and stores nothing on your device. The page loads typeface files from Google Fonts; in serving those files Google receives your IP address as a standard part of the request, but no cookies are set by us.
How long we keep it
We retain your submission for 13 months, after which it is deleted — unless we are required to keep it longer to meet a legal obligation, or you become a customer (in which case a separate retention period applies).
Your rights
Under UK GDPR and EU GDPR you have the right to access, correct, delete or port your data, to restrict or object to processing, and to withdraw consent at any time. You can unsubscribe from marketing emails at any time using the link in the email or by contacting us. To exercise any of these rights, email us at the address below. You also have the right to complain to the UK Information Commissioner’s Office (ico.org.uk) or your local EU supervisory authority.
Changes to this policy
We may update this policy from time to time; the “last updated” date above shows the latest version.
Contact
Ritchie Business Intelligence Ltd (Ritchie BI) — Team@ritchiebi.com
RITCHIE BI
